The Sales Campaign for Fujian Benz was developed to drive the sales of the Mercedes-Benz Sprinter and to position it as a premium service shuttle bus. To announce several new automatic features and services of the vehicle we created the "Hidden Butler". A servant always there but acting reservedly in the background. My role was within the Concept and Art Direction for Jung von Matt/Tonghui China.
With Creative Director Ben Teismann, Copywriter Murphy Yin, Junior Copywriter Neil Li, Monica Ma, Designer Ji Qing