In 2012 Optix decided to redesign their logo and to launch a new, fully responsive website. The idea was to have a generative logo. The form is defined by the "O" of "OPTIX" and can be filled with every circle-similar object you can imagine. Some logos are made full CGI, some are crafted by hand but all are created with passion.
With Creative Directior Bastian Kuhn, Concept Renato Klieger, Wolfgang Schröder, Art Directior & Designer Sonja Theill